Decide who your character design is aimed at
Think about your audience. Character designs aimed at young children, for example, are typically designed around basic shapes and bright colors. If you’re working for a client, the character’s target audience is usually predetermined, as Aussie artist Nathan Jurevicius explains.
“Commissioned character designs are usually more restrictive but no less creative. Clients have specific needs but also want me to do my ‘thing’. Usually, I’ll break down the core features and personality. For example, if the eyes are important then I’ll focus the whole design around the face, making this the key feature that stands out.” See also: Research other characters