Research other characters
For guidance, it can be helpful to try and deconstruct why certain character designs work and why some don’t. There’s no shortage of research material to be found, with illustrated characters appearing everywhere: on TV commercials, cereal boxes, shop signs, stickers on fruit, animations on mobile phones, and more. Study these character designs and think about what makes some successful and what in particular you like about them.
“When you work with characters you need to be inspired,” advises Ørum, “and you can do this through research. Your mind is a visual library that you can fill up. Try to notice people around you – how they walk, their gestures, how they dress – and use that in your design.”